Familiarity I think is one of the basic aesthetic elements that can produce a pleasurable response. A lot of people grew up playing NES games, and the sound of a NES has a deep bank of memories to draw upon and colour the experience. Drawing out these memories and comparing them against something different, something separate, like Pink Floyd, maybe causes your brain to scramble to make new connections between them. Like a joke, it makes the right connection, and you laugh, you feel pleasure. At least, that’s a little bit of how I think aesthetics works. —rainwarrior http://rainwarrior.thenoos.net/music/moon8.html